"Don't Be Irrelevant"  Google Inc.'s Pervasive Strategy to Success

Bernhard, Ryan

"Don't Be Irrelevant" Google Inc.'s Pervasive Strategy to Success

Persistent URL

http://hdl.handle.net/10456/26256

Author(s)

Bernhard, Ryan

Date Issued

April 4, 2012

Abstract

The evolution of the Internet, and its derived technologies has lead to the development of products, firms, and industries; all which utilize its unique and expansive power. As a direct result, search engines and their respective industry have experienced tremendous growth and now command a multi-billion dollar market. Emerging as the dominant player, Google Inc. has managed its way to a 60% market share and generates profits of nearly $10 billion annually. As foundation for measurement renowned business theorist, Michael Porter, has developed ideas on competition and strategy that have been an integral part of the management discussion for over 20 years. With the understanding and application of these theories a pervasive analysis is performed on the search engine operator Google Inc. The comprehension of its strategic position within the search engine industry and the relevant business activities it undertakes to attain extensive profitability, provide the tools discern: the succinct and powerful strategy Google applies firm-wide and the significance of its ability to do so with such success.

First Reader(s)

Nonnenmacher, Tomas W.