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dc.contributor.authorTompkins, Joe
dc.date.accessioned2014-11-05T15:48:52Z
dc.date.available2014-11-05T15:48:52Z
dc.date.issued2014-07-01
dc.identifier.citationTompkins, Joe. 2014. "Horror 2.0 (On Demand): The Digital Convergence of Horror Film Culture." Television & New Media 15, no. 5 (July): 413-432.en_US
dc.identifier.issn1527-4764
dc.identifier.issn1552-8316
dc.identifier.urihttp://hdl.handle.net/10456/37052
dc.description.abstractThis article examines the horror movie industry’s mobilization of web content and digital distribution outlets, such as video-on-demand (VOD), and how specific fan practices get encoded into business models shaping web 2.0 strategies. Specifically, it examines the emergence of the multiplatform brand Fearnet, a joint cable channel, website, and VOD service owned by Comcast, Lionsgate, and Sony Pictures Entertainment. It argues that the service, which features horror movies taken from the Sony/MGM library and includes a host of interactive features, not only illustrates the changing impact of new media technologies on film distribution but also the growing industrial utility of VOD services for both cable and film industries. By relying on subcultural practices and discourses specific to horror fandom, digital services like Fearnet act as branded media conduits for the various markets and commerce that sustain niche-oriented categories of horror as a commodified experience.en_US
dc.language.isoen_USen_US
dc.publisherSageen_US
dc.relation.ispartofTelevision & New Mediaen_US
dc.relation.isversionofhttp://tvn.sagepub.com/content/15/5/413en_US
dc.subjectmedia convergenceen_US
dc.subjectdigital televisionen_US
dc.subjectvideo-on-demanden_US
dc.subjectweb 2.0en_US
dc.subjectpolitical economyen_US
dc.subjecthorror filmen_US
dc.titleHorror 2.0 (On Demand): The Digital Convergence of Horror Film Cultureen_US
dc.description.versionPostprinten_US
dc.contributor.departmentCommunication Artsen_US
dc.citation.volume15en_US
dc.citation.issue5en_US
dc.citation.spage413en_US
dc.citation.epage432en_US
dc.identifier.doi10.1177/1527476412470493
dc.contributor.avlauthorTompkins, Joe


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