Beyond The Green Market Hype: An Analysis of Sustainable Marketing Practices of Green Beauty Products at Sephora
Project Author
Issue Date
2023-03-17
Authors
Rimes, Kylie
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Embargo
First Reader
Nonnenmacher, Tomas W.
Additional Readers
Chen, Shiyi
Keywords
green cosmetics , sephora , marketing practices , sustainability , preformance measures , certifications , clean beauty , ethical practices
Distribution
Abstract
The cosmetics industry is undergoing a significant shift towards sustainability, ethical practices, and transparency. This senior project seeks to answer the question: What are the key challenges and opportunities facing Sephora and other cosmetics retailers in promoting sustainable beauty, and how can they work to overcome these challenges and capitalize on these opportunities? Exploring the challenges facing Sephora and other cosmetic retailers in promoting responsible and sustainable beauty and proposes ways to overcome them. Key challenges include greenwashing, lack of standard definitions and guidelines, and the potential limitations of the tragedy of the commons in driving systematic change.
To capitalize on the growing demand for sustainable and ethically sourced beauty products, retailers must overcome these challenges. One way to do so is through investing in reliable third-party certifications, which can help to combat potential greenwashing. Additionally, retailers can advocate for government regulations, collaborate with smaller brands, and adapt to changing market trends.
By promoting sustainability and ethical practices, the cosmetics industry can drive positive change for the environment and society as a whole. Through their efforts, Sephora and other cosmetics retailers have an opportunity to lead the industry in this shift towards a more sustainable future.
Description
Collections
Chair
Major
Business
Department
Business and Economics