Analyzing Attendance Determinants of the Arizona Diamondbacks
Project Author
Issue Date
2024-04-08
Authors
Boord, Jacob
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First Reader
Onyeiwu, Stephen Z.
Additional Readers
Ormiston, Russell A.
Keywords
Major League Baseball , Attendance , Arizona Diamondbacks , Determinants , Regression Analysis , Case Study
Distribution
Abstract
Current literature regarding MLB attendance fails to address different promotion types as well as discuss the implications on attendance over multiple years. This senior comprehensive project focuses on the attendance determinants of the Arizona Diamondbacks, who have struggled with declining attendance rates since 2003. The project fills the gaps in the literature that fail to address different promotion types, long term studies on the impacts of attendance, and an in-depth approach to a single team. Most attendance studies focus on the league as an aggregate, including a variety of teams; however, this project combines regression analysis with a case study approach in order to uncover the explanations behind variations in attendance levels. Advancing the research in the attendance determinant studies on MLB franchises, this study finds that the Arizona Diamondbacks experienced negative attendance rates following the introduction of dynamic pricing. Furthermore, the study finds that promotions focused on children are less effective at drawing crowds than generic promotions. This senior project provides a background on the Diamondbacks, review of prior studies and literature, and provides a basis for further research in the field along with policy recommendations for executives.
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Major
Business
Department
Business and Economics
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Honors
Business and Economics, 2024