TED Talks as an Emergent Genre

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2017-03
Authors
Ludewig, Julia
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Keywords
TED Talks , academic lecture , memoir , sales pitch
Abstract
In her article "TED Talks as an Emergent Genre" Julia Ludewig analyzes TED talks-short, informational, and entertaining presentations that are given during TED conferences in North America and abroad-as a hybrid and emerging genre. Based on a qualitative interpretation of 14 such talks, she offers a list of recurring thematic, argumentative, and rhetorical features, which she aligns with three parent genres-the sales pitch, the memoir, and the academic lecture. Comparing recent versions of TED talks with three older talks from the 1980s and 1990s, she suggests an historical trajectory, which emphasizes the professional performance character of recent talks and their popularization through highly sophisticated and sharable video footage.
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Modern and Classical Languages
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This is an open access title restricted to non-commercial use. Copyright is retained by publisher.
Citation
Ludewig, J. (2017). TED Talks as an emergent genre. CLCWeb- Comparative Literature and Culure 19(1). DOI: 10.7771/1481-4374.2946
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Published article
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Purdue University Press
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