Social Media Posts of Drinking and Eating Habits in Sororities

Oberst, Rachel

Social Media Posts of Drinking and Eating Habits in Sororities

Persistent URL

https://hdl.handle.net/10456/59277

Author(s)

Oberst, Rachel

Date Issued

April 14, 2025

Abstract

Social media can often be used by sororities to promote their chapters and recruit new members. While social media provides a broader reach, it can also have negative consequences (Roberson et al., 2018). This study examined (1) social media posts on drinking and problematic eating habits within sororities, (2) the impact of these posts on drinking behaviors and body image, and (3) strategies and guidelines for sororities regarding responsible social media use. Results suggest that social media posts can normalize heavy drinking (Cirillo et al., 2022). They can reinforce disordered eating patterns and, in turn, body dissatisfaction via social comparison with peers (Skubisz et al., 2023). Findings highlight that the curated and idealized content often posted can perpetuate unrealistic standards of beauty and behavior, influencing members’ self-esteem and well-being. Additionally, posts portraying frequent partying and alcohol consumption may contribute to a perceived culture of excess that pressures new or prospective members to conform. It will be beneficial for sororities to have clear codes of conduct on mindful social media posting. Incorporating digital literacy and media awareness education may empower members to use social platforms more intentionally and positively. There are not many educational literacy programs available on national websites, which shows that programs may not be readily available for each chapter. These findings underscore the importance of fostering online spaces prioritize health, authenticity, and inclusivity within sorority communities. Creating these programs can help show the importance of how posts can influence others.

Major

Psychology

First Reader(s)

Chowdhury, Monali