A Case Study: Is LIV Golf the Most Sustainable Rival League Formation in a Monopolistic Market of Sports
Persistent URL
Author(s)
Xander, Bryce
Date Issued
December 22, 2022
Abstract
The North American professional sports market has been mainly monopolized since league formation. The Big Four sports leagues have mostly been categorized as monopolies because of the lack of competition from rival leagues. The same holds true for the professional golfing market. The Professional Golfers' Association (PGA) has dominated this market for decades, however, LIV Golf emerged onto the scene in October of 2021. LIV Golf is a newly founded and modernized league of professional golf that is competing with the PGA. Historically seen, and according to economic theory, when a rival league formation is introduced, that league either fails or forms a merger with the incumbent league. This senior project uses economic theory and past examples of rival leagues to examine whether a new league like LIV is likely to be a sustainable competitor to the PGA.
Major
Economics
First Reader(s)
Nonnenmacher, Tomas W.
Other Reader(s)
Ormiston, Russell A.
Department
Business and Economics
Type of Publication
Senior Project Paper
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Name
Xander Final Project.pdf
Description
Xander Senior Project
Size
311.48 KB
Format
Adobe PDF
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