Powersports: A Comparative Analysis of Economic Downturns
Persistent URL
Author(s)
Williams, Austin
Date Issued
April 28, 2025
Abstract
This study examines the different impacts that the 2008 financial crisis and the 2020 COVID-19 pandemic had on the Powersports industry, specifically focusing on the resilience and recovery of the market. Data from Pioneer Motorsport, spanning from 2005 to 2022, allows for analysis that employs regression models to investigate the relationship between Powersports sales and key macroeconomic variables. In this study the variables are employment and personal income. The research highlights significant differences between the two economic downturns, with the 2008 recession leading to a prolonged recovery while the COVID-19 pandemic triggered quite a rapid rebound. The study also emphasizes the role of government intervention programs in potentially boosting disposable income and stimulating demand for recreational vehicles, contributing to the market's swift recovery during the pandemic. Findings suggest that consumer behavior based off of increased disposable income and market adaptability played pivotal roles in shaping the Powersport industries response to these economic shocks, offering valuable insights for potential future industry growth and resilience.
Major
Business
First Reader(s)
Nonnenmacher, Tomas W.
Other Reader(s)
Bianco, Timothy P.
Department
Business and Economics
Type of Publication
Senior Project Paper
Subjects
File(s)![Thumbnail Image]()
Name
Austin Williams- Senior Project Clean Copy (3).pdf
Size
2.53 MB
Format
Adobe PDF
Checksum (MD5)
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