More Money on the Table: A Study of Potential Profit Increasing Opportunities during Alternative Sporting Events
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Author(s)
Boyer, Chase
Date Issued
April 7, 2017
Abstract
The object of this research paper is to investigate and analyze advertisements throughout the Super Bowl, World Series, and NBA Finals. Using both statistical and theoretical analysis, I will determine which sporting event offers the largest return on commercial investment (ROCI) for a set number of companies. The data is collected from the years 2009 to 2013 and will primarily focus on each events advertising costs to companies and other important factors that affect ROCI. The analysis will concentrate on the ROCI’s for each event and conclude whether or not the Super Bowl is still the best source for advertising. Although previous studies have indicated there could possibly never be a better event for advertising, this research aims to refute these broad statements.
Major
Economics
First Reader(s)
Nguyen, Hoa
Other Reader(s)
Sickafuse, Janine
Department
Economics
Type of Publication
Senior Project Paper
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2016_17_Boyer_ProfitIncreasing.pdf
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Main Document
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562.89 KB
Format
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