How College Men’s Basketball and Football Stars Impact a School’s Revenue
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Author(s)
Dawson, Andrew
Date Issued
March 13, 2017
Abstract
The purpose of this paper is to analyze and compare the effects that collegian basketball and football players, who have either been selected to an all-conference team or been selected in their professional draft, have on an athletic program’s total revenue. This will be done through theoretical and statistical analysis to determine their marginal revenue product (MRP). Additionally, other variables controlling for teams’ success and what conference they play in were taken into account. Although prior work has previously been done on this topic, none compare “star” drafted players to the “star” college athletes whose talents do not translate to the professional level. The results indicate that players eventually drafted in the NBA or NFL generate $1.7 million and $2.4 million respectively in revenues for their schools. While all-conference players make some impact on total revenue, the influence is statistically insignificant and is indirectly related to revenue.
Major
Economics
Department
Economics
Type of Publication
Senior Project Paper
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Name
2016_17_Dawson_School Revenue.pdf
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Main Document
Size
497.39 KB
Format
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